Alex Luna

I work as a copywriter, and I also write because I cannot live without words.

Since 2002, I’ve been working in advertising as a copywriter. The dude that mix the words together, but not only that. Some of my work and my curriculum can be found on my online portfolio.

Two books, and couting.

I self-published two books already: Elas and Inverdades, and both of them are in Portuguese and available for sale in Amazon.

Imagining new things and telling them.

Since I was a kid, I always loved reading and creating stories. When I was a teenager, I discovered Role Playing Games and learned how to create worlds, plots, characters and structure to weave new tales. That’s where the nickname Tarrask came from.

One language to rule them all.

I started writing in Portuguese, but learned English and Spanish and sometimes use all of them to express what I want. I’m more interested in the what than in the how you say something.

I’ve been online since forever. And I stay too much time online.

My first computer ran DOS, I’ve installed Windows 95 using diskettes and connected to mIRC as a teenager. Tarrask was my nickname, and I never thought it should become a professional alias.

Ok, ok, but which social networks I use nowadays?

Twitter. Facebook. LinkedIn. Several blogs. Google Reader, via sharing and commenting. Foursquare. Pinterest. Ffffuuuud.eu, my crazy meme-bookmarking wordpress experience. I also try any other services when I have free time.

Look and you shall find. And don’t forget: pics or didn’t happen.

When I was a teenager, I got an old Canon EOS Rebel from my mom. After some years, classes at the University and some point-and-shoot digital cameras, I put my hands on a Canon EOS 400D in 2007, and in 2011, I upgraded to a 60D. But I keep taking photos with an iPhone, a Lomo Diana Mini or even a webcam, if it’s all I have at hand.

Look at the pictures, not at the photographer

I save my pictures in Flickr, and my favorite sets are also stored in my portfolio.

From English to Spanish to Portuguese, and the other way. My specialty is the transcreation of ad campaigns, but I also did freelance technical translation and scientific papers, too.

Sometimes a good copy gets lost in translation. Sometimes, not. A good transcreator needs to to know that and propose alternatives, that could convey the same message, without losing the marketing objectives from sight.

Local globalization

We don’t need to be near our customers anymore. The tubes allow companies to sell all over the world. But we always need to speak the customers’ languages. And no other.