Who Alex Luna thinks he is?
“It is better to be a human being dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, are a different opinion, it is because they only know their own side of the question.”
John Stuart Mill, Utilitarianism (1863)
Alex Luna, copywriter, advertiser, storyteller
tarrask is known as Alex Luna. He’s an ad creative, storyteller, digital citizen since 95, ad copywriter since 02, amateur photographer, imaginary world creator, traveller, techie, half-cyborg, curious, sci-fi and fantastic realism fan, short-story writer, and he likes to create and destroy websites as a hobby in his private world of tarrask.com
He’s not a common copywriter. Instead of word-games, he prefers testing software, playing with program features or hacking thinks. He had an unusual school formation for a creative: his Master in Advertising was mostly focused on planning, strategy, client presentation, positioning, and all the surrounding work some creatives often don’t like or even despise. He doesn’t like interrupting advertising and doing things exactly by the rules. He likes objectives and trying to reach goals with different approaches.
He was born in Brazil, and worked there before living for 7 years in Madrid and Barcelona, and then moving to the United States.
The ideas presented below are some of Alex’s most interesting things done in different agencies, proposal to clients and spec work made in the posgrado en Estrategia Creativa Interactiva at UAB and Escuela de Creativos Complot.
Alex worked for several ad agencies in Spain and Brazil, and also worked as a freelance copywriter and translator. Nowadays, he’s Senior Copywriter at Y&R Bravo in Miami, doing work for clients in Brazil, HnC and the US Hispanic marketing, leaning towards interactive ideas.
He has a Master in Advertising and postgraduated in Interactive Creative Strategy, and also has done Complot’s Creativity 2.0 course. For more details, please see his Frikurriculum.