Brazilian Advertising Copywriter


Looking for the best way to talk Portuguese with your Brazilian customers?

Get professional help for your company and communicate directly to your market in Brazil.

Get in touch and let the Brazilian market understand your advertising.

How to talk with Brazilians and get them to understand you?


Brazil is a huge and booming market. 49% of the 200 million Brazilians are online*. But many of them don’t speak any other language but Portuguese. So, if you want to sell your products or services to them, you’ll have to talk to them.

 

The correct text translation is not always literal, especially in advertising. The ideal translation is the one that gets what you mean and conveys the brand message and values in a way your consumer will understand. Read this article by consulting firm Millward Brown about the pros and cons of adapting global creative locally, and understand how cultural differences, category development and the way the consumers see advertising can (and should) change the way your copy is written in another language.

 

If I’m selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen!Willy Brandt, former German Chancellor

If you need a website, advertising or social media campaign especifically for Brazil, get in touch. Now you can hire online a Brazilian advertising copywriter with several years of experience, creating and adapting ads in English, Spanish to Portuguese, for commercial brands in several different industries, for Brazil, LatAm, Spain and US Hispanic markets.


Let Brazil hear and understand your brand.The correct text translation is not always literal, especially in advertising. The ideal translation is the one that gets what you mean and conveys the brand message and values in a way your consumer will understand. Read this article by consulting firm Millward Brown about the pros and cons of adapting global creative locally, and understand how cultural differences, category development and the way the consumers see advertising can (and should) change the way your copy is written in another language.

If you need a website, advertising or social media campaign especifically for Brazil, get in touch. Now you can hire online a Brazilian advertising copywriter with several years of experience, creating and adapting ads in English, Spanish to Portuguese, for commercial brands in several different industries, for Brazil, LatAm, Spain and US Hispanic markets.

Let Brazil hear and understand your brand.

Play in English means in Portuguese.
Translation

Translation

Get an expert human (not a machine, but almost as fast) to translate your material with a fast turnaround.

Languages

  • Brazilian and European Portuguese
  • Spanish
  • English

Transcreation

With a deep knowledge of both languages and advertising language, we can offer different creative options of text for your campaigns and websites, so it will look natural and interesting in your customers’ point of view, along with backtranslation in English or Spanish for you and all your company’s stakeholders.

Highlights

  • Adapt content for regional context
  • Provide alternative creative relevant to target
  • Back translation for approval

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Cultural Advice

Every culture has different ways of seeing the world. If you need help to understand Brazilians, or to figure whether your creative ideas will work in Portuguese, we can provide insights and strategic tools to help you communicate better with your target audience in Brazil.

Highlights

  • Add a local flavor to copy
  • Understanding of regional audience
  • Analysis of customers’ feedback
When in Rome, talk with the romans.

Different media, custom writing


We have experience creating and transcreating commercial communication in several different media: Advertising, Websites, Apps, Social Media Campaigns, Proofreading, Strategy and Backtranslation of original Portuguese copy to English and Spanish.

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Samples in Portuguese

Transcreation of TV commercial
FedEx Fast Shipping iPad ad
Dell Rivals Global Campaign
Business case study creation

These are some campaigns and advertising I did in Portuguese.

Samples in English and Spanish

Wanda Argentina Spanish Website
Bravo Ad Agency Website
FedEx Website Spanish and Portuguese
Integrated Campaign

I’ve also worked in global and regional campaigns in both English and Spanish.

About Alex Luna

Professional Communication Writer

  • 01

    Advertising – More than a decade experience with integrated campaigns in all kinds of media.

  • 02

    Social Media – Freelance and agency work for big and small clients since 2008.

  • 03

    Content Creation – Newspaper articles, blogs and short stories.

  • 04

    SEO and Google Ads –  Search for keywords and adaptation of ads.

Language Knowledge

  • 01

    Native Brazilian Portuguese – Bachelor Degree in Advertising.

  • 02

    Spanish – 7 years living in Spain, with a Postgraduation in Interactive Strategy and a Master in Advertising.

  • 03

    English – 4 years living in the United States, and a Certificate in Proficiency in English by Cambridge University.

  • 04

    Regional variants – exposed and used to write in LatAm Spanish and European Portuguese.

Writing experience

Advertising Bio

I’ve been writing professionally for 10+ years, most of the time, for brands and advertising agencies. Translator and advertising copywriter with several years of experience in Brazil, Spain, LatAm and US Hispanic market, with extensive experience in a broad set of industries, including technology, computers, auto, finance, consumer packaged goods, alcoholic beverages, travel, B2B, software and startups.

Storyteller

Author of books Inverdades (2010) and Elas e outras historias (2007), I also have stories published in collections such as Universo Desconstruído (2013), A morte secreta dos sonhos roubados e outros contos (2014) and others. I've been blogging and publishing my words online since 2003, mostly in Portuguese.

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Get in Touch


We always love to hear from our customers. Feel free to write or call us.


Contact


Phone (305) 563-9930

Email [email protected]

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