As a senior and lead Portuguese copywriter at Young & Rubicam (now known as VMLY&R), I have developed content in Portuguese for the Brazilian market, working with a team of writers, art directors, and proofreaders to ensure that the brand’s global voice is accurately adapted to local culture and market expectations.
I have had the opportunity to work on a wide range of copywriting projects, including social media campaigns and interactive projects, for clients such as Dell, FedEx, Coca-Cola, Powerade, Revlon, Coors Light, Wendy’s, Winn Dixie, AT&T, Wanda, Hershey’s, and others. One of my campaigns for FedEx received awards and was recognized at international festivals. My work has primarily focused on the Brazilian market, but I have also worked on the digital team for the US Hispanic market, writing in Portuguese, Spanish, and English.
These are some ad campaigns I’ve worked on during my tenure at this agency: