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Alex Luna's Portfolio

City Skyline of Brickell in Miami, taken from the rooftop of the agency

Senior Copywriter at Young and & Rubicam Miami (2011-2015)

As a senior and lead Portuguese copywriter at Young & Rubicam (now known as VMLY&R), I have developed content in Portuguese for the Brazilian market, working with a team of writers, art directors, and proofreaders to ensure that the brand’s global voice is accurately adapted to local culture and market expectations.

I have had the opportunity to work on a wide range of copywriting projects, including social media campaigns and interactive projects, for clients such as Dell, FedEx, Coca-Cola, Powerade, Revlon, Coors Light, Wendy’s, Winn Dixie, AT&T, Wanda, Hershey’s, and others. One of my campaigns for FedEx received awards and was recognized at international festivals. My work has primarily focused on the Brazilian market, but I have also worked on the digital team for the US Hispanic market, writing in Portuguese, Spanish, and English.

These are some ad campaigns I’ve worked on during my tenure at this agency:

  • Dell Rivals World Cup
  • Dell Azul and Dell HCor
  • FedEx Brazil to US iPad ad
  • Dell XPS 13 campaign
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