Conchita Foods
As a senior copywriter at SambaRock, I had the opportunity to work on the Conchita Foods brand in the US market. My work primarily focused on crafting engaging content in English, with a few touches of Spanglish to appeal to the brand’s Hispanic audience.
Social Media Content
I developed monthly social media content for Instagram, Facebook, and email marketing, as well as website copy, product descriptions, and promotional campaigns.
SEO
I also worked on SEO to improve the brand’s online visibility.
Diverse audience
In addition, the Conchita Foods project allowed me to showcase my ability to adapt to different markets and create content that resonates with diverse audiences.

Social Media
The work involved with branding includes creating monthly social media content for Instagram, Facebook, and email marketing, helping Conchita Foods develop a strong and consistent look and feel for all marketing materials, and actively engaging with customers across multiple channels.