Alex Luna
From copywriting to Swift: writing words and code to craft meaningful experiences.

About me
I've always written for a living.
As a copywriter with over 20 years of experience, I have a proven track record of crafting compelling stories and messages across various mediums, including scripts, print ads, and websites. My work has been published in Portuguese, Spanish, and English.
In addition to my advertising background, I also have a master's degree in game design, where I focused on interactive storytelling in digital formats. I have recently turned my attention to app development, learning to code and creating a few software experiments.
I believe in using words and logic to solve problems and bring ideas to life. That's what I've been doing for the past two decades, and I'll continue to do it as I explore new opportunities in the tech industry.
Highlights
- Over 20 years of experience in advertising, multiple countries and markets, and expertise in transcreation.
- Successfully co-founded and exited a creative coworking space in Lisbon.
- Passion for game design and interactive storytelling, with a Master's degree and involvement in tabletop role-playing games dating back to the 1990s.
- Self-taught iOS developer.
My experience
As a seasoned advertising copywriter with over two decades of experience, I have worked with companies across the globe - from Brazil and Spain to the US and Portugal. I have particular expertise in transcreation, adapting ad campaigns for different cultures and markets. My background in digital advertising spans various industries, including technology, automotive, finance, consumer packaged goods, alcoholic beverages, travel, B2B, software, and startups.
I have a solid educational foundation, with degrees in advertising and digital strategy and a master's degree in game design, which led me to delve into coding develop skills in software development. I have continued to learn and grow in this field, teaching myself iOS development and even creating a few apps and microsites as personal projects.
My passion for game design and interactive storytelling dates back to my involvement with tabletop role-playing games in the 1990s. This interest in collaborative storytelling is crucial for my master's thesis.
In 2017, I founded a coworking company called Garagem Infinita. I successfully exited the company in 2022 and am looking for new opportunities to utilize my skills and experience in the tech industry.
Specialties
- Digital Advertising, Copywriting, Branding
- Transcreation, Content creation, Translation
- Game design, Interactive storytelling, Collaborative storytelling
- Software development, iOS development, Python
Stuff I'm interested
- Mobile Development
- Gamification
- TTRPGs
- Entrepreneurship
My work
With some programming courses during my Masters' degree, and a lot of self-study with courses and books, I learned to code in Python, Swift, and some more.
Currently I’m working on my Swift skills and improving the UI in a few SwiftUI projects.
These are some iOS apps I have developed:
- LeTarrask/Aespa - This is a fork to Aespa, an open-source comprehensive Swift package designed to simplify video and photo capturing on iOS devices. My update implements support for Bracketed Picture Capture.
- Fuel Logue - iOS app - DOWNLOAD HERE FOR iOS - Learn More
- Valekers Imperdíveis - A website built with React and Bootstrap.
- Dungeon Dwellers 5e - Final project to complete Harvard CS50x, this app is a catalogue of open source RPG creatures, loaded from an external source, and stored in Core Data, along with user data. It uses a MVVM architecture, and adapts to different devices and display sizes.
- Another 2048 Puzzle - iOS game
- Kawaiible - iOS game - DOWNLOAD HERE FOR iOS - Learn More
- Cold Turkey - a quick iOS MVP to help people quit Twitter
- Tobem Ipsum - MacOS Status Bar Utility
- Dreadline - A MacOS text editor to avoid procrastination. It sends your texts to your PM/Boss/Coworker/other responsible person when the time is over.
- Remember that night - A Flask interface for a Python script that generate playlists for fake festivals on Spotify.
These are some advertising agencies I've worked on and a few highlighted projects.
Books
(These are published and self-published books.)
- Inverdades
- As múltiplas histórias de um universo narrativo aberto - Masters' Thesis
- Segredos
- Elas e outras histórias
- Canção de pouca gravidade
- O copo
- Stormy Weather - D&D Adventure Module
- Chapeuzinho Vermelho - folklore adaptation & script
- Universo Desconstruído - Participation.
- Bobadas imperdibles para leer en una mañana de sábado - by Aline Valek, translated to Spanish
- Click here to see my (almost 100%) updated LinkedIn profile.

Back in 2017, I co-founded and ran a successful creative coworking space in Lisbon. Along with my business partner, I transformed a garage space into a trendy destination for creatives, startups, and studios, called Garagem Infinita. As a co-owner, I wore many hats - from handling financial matters and opening the company to hiring staff, managing the building renovation, and creating websites and social media campaigns.
We successfully exited the business in 2022.
Contact
Let's talk!
Send me an email or fill this form if you're interested in partnering in some project or working with me.

