Alex has worked as a copywriter in 4 different countries (5 if Catalunya becomes independent), and crossed the Atlantic to come to Miami 3 years ago to work at Y&R/Bravo. He’s done big projects for small clients in giant multinational agencies, small projects for big clients in small independent shops, in Portuguese, Spanish and English, and several other possible combinations for clients such as Dell, Puleva, Jaguar, FedEx, Cuatro TV, Volkswagen, Mercedez Benz, Banesto, AT&T and The Worst Client In The World, Whom Shall Not Be Named.
2011-Current (USA) In the US, Alex has been in Y&R/Bravo Miami since 2011, working for clients such as Dell, FedEx, AT&T, Wendy’s, Chevron, Coca-Cola and others, creating for Brazil, other Latin American countries and for the US Hispanic markets, with campaigns in Portuguese, Spanish and English.
2005-2011 Spain This was the time Alex lived in Spain, where he got a Master in Advertising degree in Madrid and a Post-graduation in Interactive Creativity and Strategy in Barcelona, and worked for ArnoldFuel Spain, for clients such as Jaguar, Ebro Puleva Foods, Banesto and Cuatro TV; for Iddium, a digital shop where he created the campaign and content for Estoril Tourism, among others; and Justinmind, a tech startup where he worked as a social media manager, creating content, SEO, analytics and digital marketing strategy.
2000-2005 Brazil He lived in Recife, Pernambuco, where he graduated in Advertising and in a few agencies in Recife as a traditional copywriter.