The idea
Dell tells the story of two childhood friends that cheer for rival soccer teams, and use technology to compete and outdo each other. During the spot, the two tease and mock each other in funny and escalating ways, always using their devices.
In the end, even though they’re rivals, Pedro and Paulo’s passion for technology and soccer brings them closer together.
Ficha técnica
VP Creative Director: Claudio Lima
Creative Director: Noel Artiles
Art Director: Eli Ferrer
Sr. Copywriter: Alex Luna
Copywriter: Guto Monteiro / Marlon Zanatti
Versões em outros idiomas
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Galeria de prints, OOH, social media
Veja algumas das peças impressas que fizeram parte da campanha, incluindo o E-CRM em tempo real feito durante os jogos no Twitter.
