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Dell XPS 13 Print and Guerrilla campaign

Client: Dell

Media: Print/Digital/Guerrila

Market: Mexico

Creative Director: Noel Artilles/Fernando Iglesias

Art Director: Eli Ferrer / Pablo Soria

Copywriter: Alex Luna

The story:

To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must have a storytelling structure, with real-world characters that do amazing things with the power of technology.

dellxps13-1 dellxps13-2 dellxps13-3 dellxps13-4 dellxps13-5 dellxps13-6

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