What was it?
Our team came up with an innovative ad campaign for the digital iPad version of Exame, Brazil’s leading business magazine. We used the natural movement of flipping the page as a surprise element to showcase the speed of FedEx’s worldwide shipping.
As readers quickly turned the pages of the magazine, they were met with a sudden and interactive experience that demonstrated just how fast FedEx can deliver packages to any location around the globe.
This ad was a hit with business executives and showed them firsthand the efficiency of FedEx’s shipping services. It was a creative and impactful way to showcase our brand, and we’re proud of the results it generated.
Won Wave Festival, Bronze for Mobile Special Formats in the Wave Festival (2014);
USH Idea awards. Best non-hispanic (2014).
VP Creative Director: Claudio Lima
Creative Director: Noel Artiles
Art Director: Noel Artiles
Sr. Copywriter: Alex Luna