Send a gift with FedEx anywhere in the world and see how your loved ones react to it.

One of the most gratifying part of giving gifts is seeing the reaction of the recipient. Because of this, FedEx created a social experience called Open Reactions, which consisted of special boxes with cameras strategically placed inside, that will start recording as soon as the box is open and wirelessly upload a 60 second video of the reaction to the sender’s email.

The reaction videos will also be stored in a special website and transformed into a short film with the best and most heartfelt reactions.