Guaraná Antarctica USA

As a senior copywriter at SambaRock, I took on the Guaraná Antarctica brand in the US market. Most of the work was in English.

Social Media Content

The work involved creating monthly social media content for Instagram, Facebook, and email marketing and developing branded content and promotional materials for events.

NYC FC sponsoring

One of the highlights of this project was working with the NYC FC soccer club, for which Guaraná Antarctica was an official sponsor.

Global brand book

In addition to these responsibilities, I also had the opportunity to contribute to the global brand book, creating guidelines for the brand to be used worldwide, developing PR stunts, and writing print and TV ads.

Social Media

The work involved with branding includes creating monthly social media content for Instagram, Facebook, and email marketing, helping Guaraná develop a strong and consistent look and feel for all marketing materials, and actively engaging with customers across multiple channels.

Posts

Tag the person you’d share the last can of Guaraná. 👇

No matter what life throws our way, it’s essential to try and find the silver lining. It might not always be easy, but being positive and looking on the bright side of life can make all the difference.

🥳

When we focus on the positive, we open ourselves up to new possibilities and opportunities. #DareToTry and concentrate on the 👍

What are you expecting going back to school? Tell us in the comments.👇

They always say that a joke a day can keep the doctors away.

#DadJokes #NationalTellAJokeDay

They always say that a joke a day can keep the doctors away.

#DadJokes #NationalTellAJokeDay

#DareToTry

#DareToTry

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We've expressed our love of dad before, and you can count on us to celebrate the man every year. After all, he deserves it. Not just because of his patience (which is infinite) or his sense of humor (which is understated), but simply because he's dad, and he rocks.

Happy Father’s Day!

Guaraná Antarctica is a refreshing way to celebrate best friends' day, and it is sure to put a smile on your face!

Pick your favorite: the traditional flavor of the Amazon, or the sugar-free version, and tag your #BFF in the comments!

#DareToTry the soda that was born in the Amazon.

And don’t forget to share it with Mom!

#MothersDay

Guarafacts #5: your favorite soda is made from a fruit that comes from the Amazon

👀 Guaraná (Paullinia cupana) is a climbing plant native to the Amazon rainforest that produces fruit popularly consumed in Brazil. Guaraná has long been used in traditional Amazonian medicine for its purported health benefits, including improved mental focus and cognitive function, reduced fatigue, and improved circulation.

The carbonated soft drink Guaraná Antarctica is made from the fruit of the guaraná plant, has a slightly fruity flavor, and actually has less caffeine than other sodas.

Guaraná Antarctica's journey to sustainability is long. The company has committed to to reducing its carbon footprint and protecting the environment for future generations.

This is a mission for everybody.

💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚 💚

#EarthDay

Dare to inspire

Happy International Women’s Day

#WomensDay #InternationalWomensDay #IWD2022 #BreaktheBias #BeBoldForChange

➡️ Dare to try

That’s how life should taste like.

Your pupils dilate.

You feel bubbles in your stomach.

There’s a smile on your face.

Love or Guaraná? Why not both?

Welcome to NYCFC, @thiagomartinsb!

#NYCFC #BoysInBlue

I guara-feeling that 2022 will be the best year ever! Happy new year, guara-fans!

#Guarayear #DontSettleForAverage #ChangeYourSoda #TasteOfTheAmazon #GuaranáAntarctica

Your pupils dilate. 👀

You feel bubbles in your stomach. 🥰

There’s a smile on your face. 🤩

Love or Guaraná? Why not both?

Stories

email marketing

Print ads

The images displayed below are a series of graphic print advertisements created for a client's advertising campaign.

Print Ad for Guaraná Antarctica for Miami Art Basel 2022

TV ads

The slideshow displayed below contains a series of videos created for the client's TV and online campaigns.

Global Brand Book

I was responsible for creating the written content that was included in the client's global brandbook in English, Portuguese and Spanish, writing the the guidelines and standards for the client's brand identity across all markets and mediums.