Guaraná Antarctica USA
As a senior copywriter at SambaRock, I took on the Guaraná Antarctica brand in the US market. Most of the work was in English.
Social Media Content
The work involved creating monthly social media content for Instagram, Facebook, and email marketing and developing branded content and promotional materials for events.
NYC FC sponsoring
One of the highlights of this project was working with the NYC FC soccer club, for which Guaraná Antarctica was an official sponsor.
Global brand book
In addition to these responsibilities, I also had the opportunity to contribute to the global brand book, creating guidelines for the brand to be used worldwide, developing PR stunts, and writing print and TV ads.

Social Media
The work involved with branding includes creating monthly social media content for Instagram, Facebook, and email marketing, helping Guaraná develop a strong and consistent look and feel for all marketing materials, and actively engaging with customers across multiple channels.
Posts
Stories
email marketing
Global Brand Book
I was responsible for creating the written content that was included in the client's global brandbook in English, Portuguese and Spanish, writing the the guidelines and standards for the client's brand identity across all markets and mediums.