Client: Dell

Media: Print/Digital/Guerrila

Market: Mexico

Creative Director: Noel Artilles/Fernando Iglesias

Art Director: Eli Ferrer / Pablo Soria

Copywriter: Alex Luna

The story:

To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must have a storytelling structure, with real-world characters that do amazing things with the power of technology.