When I say native advertising sucks, I’m talking creatively, because that’s what I know: Creative. I’ve been a professional ad creative for 25-plus years. I’ve created hundreds of good ads (and thousands of bad ones), I’ve won awards, I’ve judged awards shows, plus I’ve reviewed ads professionally for nine years. For the last year, I’ve been clicking on and reading/watching a lot of native ads on a lot of big media sites. And I’m tired of of shaking my head in disgust. Advertising creativity is being destroyed by this shit, destroyed by technology, destroyed by digital content creators, social media managers, in-house creative studios, moonlighting journalists and the clients themselves.
viaCopyranter: Native advertising is killing ad creativity – Digiday.