Senior Copywriter at Samba Rock Miami (2021-2023)

Social Media Story for Guaraná Antarctica

As a senior copywriter at SambaRock, I have a track record of crafting engaging ads, brand, and social media content for clients in the US and LatAm markets in English, Spanish, and Portuguese.

Dell – Tiësto social media contest

To promote the Alienware brand among young people in Mexico, Dell sponsored a presentation from global star DJ Tiësto, and gave away some tickets in our Facebook page in the form of a fight for the tickets. The campaign also had OOH components.

Dell XPS 13 Print and Guerrilla campaign

Client: Dell Media: Print/Digital/Guerrila Market: Mexico Creative Director: Noel Artilles/Fernando Iglesias Art Director: Eli Ferrer / Pablo Soria Copywriter: Alex Luna The story: To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must … Read More

Wanda – Website

Wanda, a mobile payment service that works throughout Latin America, from the launch until the second version of the website.

Social Media Campaign: La Puesta de Sol de Europa

En Iddium, creamos el concepto de La Puesta de Sol de Europa para ubicar la Costa do Estoril en el mercado español, por ser el extremo geográfico del continente y además poseer varias playas y sitios dónde disfrutar del Sol.


Print for 2008 Cannes Young Creatives Contest