As a senior copywriter at SambaRock, I have a track record of crafting engaging ads, brand, and social media content for clients in the US and LatAm markets in English, Spanish, and Portuguese.
Dell – Tiësto social media contest
To promote the Alienware brand among young people in Mexico, Dell sponsored a presentation from global star DJ Tiësto, and gave away some tickets in our Facebook page in the form of a fight for the tickets. The campaign also had OOH components.
Dell XPS 13 Print and Guerrilla campaign
Client: Dell Media: Print/Digital/Guerrila Market: Mexico Creative Director: Noel Artilles/Fernando Iglesias Art Director: Eli Ferrer / Pablo Soria Copywriter: Alex Luna The story: To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must … Read More
Dell – The world inspires you, inspire it back integrated campaign
As a Christmas promotion for Dell, we developed an interactive campaign based on the global brand campaign that revolved around inspiration. So we developed a campaign that asked the consumers to be part of a cycle of mutual inspiration.
Wanda – Website
Wanda, a mobile payment service that works throughout Latin America, from the launch until the second version of the website.
FedEx – Los Solucionistas website
a brand website for FedEx in Spanish and Portuguese transcreation for Brazil. The website is live at solucionistas.fedex.com
TV: Puleva – La fuente del conocimiento
TV spot for Puleva, Spain’s #1 dairy brand, done in ArnoldFuel with Salva Diánez as AD. 3D by Kandor Graphics.
Social Media Campaign: La Puesta de Sol de Europa
En Iddium, creamos el concepto de La Puesta de Sol de Europa para ubicar la Costa do Estoril en el mercado español, por ser el extremo geográfico del continente y además poseer varias playas y sitios dónde disfrutar del Sol.
Print for 2008 Cannes Young Creatives Contest