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Dell tells the story of two childhood friends that cheer for rival soccer teams, and use technology to compete and outdo each other. During the spot, the two tease and mock each other in funny and escalating ways, always using their devices.
An International Shipping Experience How long does it take to ship something from one country to another? With FedEx, it can be a fast and thrilling ride that can get it done in seconds. The idea was to showcase a speedy Fedex delivery by sponsoring a zip line that crosses the borders of Portugal and Spain. This zip line is the … Read More
This interactive ad could only happen inside a digital magazine. By using a single page that resembled a simple print ad, we could surprise every reader. With one swipe, all the magazine’s readers swapped the background of the ad and delivered the punch line, sending the package from Brazil to the US. Message delivered. That fast.
Client: Dell Media: Print/Digital/Guerrila Market: Mexico Creative Director: Noel Artilles/Fernando Iglesias Art Director: Eli Ferrer / Pablo Soria Copywriter: Alex Luna The story: To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must … Read More
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