A pior coisa do mundo é conversar com alguém apaixonado por algo que você acha banal. Um fanático por arte abstrata. Um leitor de nova literatura brasileira fantástica. Uma criança de dois anos que ama a Peppa Pig. Tá, ok, querido, mas isso a mi no me importa un huevo. Okay, just for the record let’s state the obvious: Yes, having … Read More
o desafio de hoje em dia
The challenge most established businesses face isn’t technology, or ideas but belief systems. They develop a culture that makes them fall in love with what made them successful. It’s why big business is being disrupted after years of relative stability. Sometimes the most important thing ‘Big Co’ can do is forget what they know, and maybe even burn the map that got them … Read More
a paixão não serve pra nada
“When a successful person is interviewed, and you say, ‘What was the secret to your success?’ what they can’t say, because society won’t let them, is: ‘I was smarter, I worked harder, I had better connections, and I got really lucky,’” Adams tells Business Insider. “Instead, they go with a democratic trait: passion.” viaScott Adams on goals and passion – … Read More
é por aí que a vaca tá indo pro brejo
When I say native advertising sucks, I’m talking creatively, because that’s what I know: Creative. I’ve been a professional ad creative for 25-plus years. I’ve created hundreds of good ads (and thousands of bad ones), I’ve won awards, I’ve judged awards shows, plus I’ve reviewed ads professionally for nine years. For the last year, I’ve been clicking on and reading/watching … Read More
Esta é a lição de economia que eu queria aprender hoje
Dinheiro gasto é dinheiro gasto. Não adianta se apegar a ele. E por dinheiro, leia-se tempo, esforço, dedicação ou mesmo vontade. It’s one of the most profound and difficult lessons every MBA is taught: Ignore sunk costs. Money and effort you spent yesterday should have nothing to do with decisions you make tomorrow, because each decision is a new one. … Read More
Quando o segundo apocalipse chegar
Se o computador mudou o mundo, os carros controlados por computador mudarão muito mais. A Columbia University study suggested that with a fleet of just 9,000 autonomous cars, Uber could replace every taxi cab in New York City – passengers would wait an average of 36 seconds for a ride that costs about $0.50 per mile. Such convenience and low cost will … Read More
Fotografia não é arte. Mas há arte na fotografia.
Seu instagram não é arte, filho. Pra que seja, é preciso que você pense um pouco antes. Photography matters when it finds original subject matter. It is a record of the world, so the real art of the camera lies in discovering something new and personal or revelatory. When Richard Billingham turned the camera on his family he showed his … Read More
E músicas com grandes guitarras, sem o resto da música
Que a guitarra é o instrumento musical mais foda que existe, não se pode negar. E agora a gente pode admirar a qualidade de gravações, graças à liberação das faixas de gravação de canções famosas. Tipo Eric Clapton tocando Beatles. Hear Isolated Guitar Tracks From Some of Rock’s Greatest: Slash, Eddie Van Halen, Eric Clapton & More | Open Culture.
Toda vez que alguém fala “let’s go digital” eu vomito um pouco
Digital não é meio. Every day I work with startups and large corporations trying to uncover the secret sauce of the startups. I’m the guy who plays on both sides. If there was one thing I could tell the Fortune 500 on their immediate future it would be this: there is no digital, there is only life. Consumers don’t delineate … Read More
Como trabalhar de maneira mais ágil?
Tum-dum-pish. Agile, senhoras e senhores. This new emphasis on speed and flexibility calls for a different approach for managing new product development. The traditional sequential or “relay race” approach to product development… may conflict with the goals of maximum speed and flexibility. Instead, a holistic or “rugby” approach—where a team tries to go the distance as a unit, passing the … Read More