Why are digital strategies fail? The number 5 is to discuss key: no consistent formats. There is no way to categorize everything. It is a lot, and very variable.
What is viral cojones?Viral is not videozinho on the Internet. Viral is what the name of Xuxa xuxexo. And this page there is the best place in English language you understand what is viral.
Alexandre Gama (admire people who have this first_name) speaks a truth as a house:
Also speaking on portfolio, a discussion cool: do the texts that I porpoise here influence someone to hire me, or the only thing worth even is a sequence of 15 ads with titulinhos funny? I love the idea of using my blog as a portfolio, as a presentation of my professional capacity. But I have seen many people talk badly, twisting his nose. And a person with carat pretty bad, really say the contrary river and praise the blog. So, opinions?
It is the title of a conversation that I will have with the students, UFPE on Friday that comes in the morning. There is a congress there, organized by students, and I will give my cents and count the things and stuff.
Who you like, come on down, welcome, announce, say things, and so on.
I do not know yet how the structure is there, but the idea is also Twitter, post things live, and so on.
I will also put some content that I will present it here, as some ebooks, a few links, and probably a selection of the best links for August. Also, the first on photoshop was inflated.
Today, I read Tribes, the new book bySeth Godin. Great, full of short pieces that we make, comments and resolves write something about that.
The main subject of the book is how to mobilize people around a goal. Creating a tribe, of which there are several types. Before launching the book, he created a community, which is still invite-only, but now it will be open to the public. Jasons content and discussions, and even an ebook has been done about it. Here is a list of books displayed by the man.
One of the things that I noticed is that the marketing, who formerly was obsessed with the cliche of the aggregate value, now becomes trying to add people, they create the value. If you allow people to join, connect themselves, they generate value to your brand, then it will be powerful and important.
A trademark or a marketing, which can add people around you. It sounds so cliche that is great.
by Alex Luna | Posted in propaganda | | No Comments
In a post-filmic space, AdriánSN did a parody of the great poster of Trainspotting, to summarize the changes in the world of communication,of journalism, the TV-Trash, with the impact of the Internet.
Select a daily basis. Select an emission of radio. Select a TV. Select a film to go to a movie theater. Select the cartel to the way you impactarán. Select a TV show, series,music and magazines related. Select your journalists, la prensa rosa y el ojear Hola! in the Hair Dressers. Select gastarte one euro per day in the journal that you regala the ears. Select a sports daily. Select an announcer of the program when Nana prospects of the way you work while you questions who they cone ese es de la Tertulia in which al aguantas. Select sentarte on the couch to see teleconcursos that embotan the aplastan the mind and spirit while you llenas mouth of a bitch food Basura. Select a Videojuegos you maintenance while you llenan eyes impacts of publicity that neither assimilating. Select how you communicate. Select a social network and keep the contact with all those people who passed by you life. Select how you tell ... ¿Pero why the IBA want the people choose something well? Las personas elegirán Internet and its possibilities. ¿And the reasons? There are no reasons. Who needs reasons when the information the bundle you?
Translated to Portuguese for me:
Choose a newspaper. Choose a radio station. Choose a TV. Choose a movie to see in the movies. Choose the posters that you cause an impact in the middle of the road. Choose a TV show, series, music and magazines related. Choose your journalists, the press and pink foil Guys in the hairdresser's. Choose a real spend a day in the paper that gives you an all gifts. Choose a newspaper sports. Choose a speaker in the morning to listen on the way to work enqunato questions yourself who is the idiot who says stupid things in chat unbearable program. Choose sitting on the couch watching contests that embaçam the mind and spirit as the squash enches the mouth of trash food. Choose a video game fun while you fill your view of advertising impacts that are unable to assimilate. Choose how you communicate. Choose a social network and maintain contact with all these people passing by your life. Choose how you know. But why people will want to choose something? They choose the Internet and all its possibilities. And the reasons? There is no reason. Who needs reasons when the information is done for you?
Talk nice: 20 years ago, advertising had to be creative and just. Today, the context enough to be even more important. To match the list of famous advertising.
The vast discussion of the advertising today: some time we should be creative. Today, the context is more important. To combine with the list of famous publicists.
